Flowers by Flourish

The Brief

Flowers by Flourish are an online and B2B subscription flower delivery service.  StartaDesign Digital were tasked with increasing B2C and B2B sales, reduce website bounce rate, reduce churn rate and drive more leads through a personalised marketing channels.  More importantly, improve ROI and cost per conversion across the flower product range. The initial target was to double the turnover in 1 year.

Task Summary

  • Sales Enablement Workshops
  • Inbound marketing workshops and content plan for B2B and B2C
  • Integration: eCommerce  Data > Hubspot
  • Persona development and scenarios
  • Execute monthly campaigns
  • Conversion rate analysis for Landing pages
  • Display marketing campaigns and retargeting with personalised content, emails
  • Setup Automated Email nurture workflows (for B2C scenarios; Dis-engaged Customers, repeat buyers, churning customers, abandoned cart etc)
  • Insights, analysis, reporting and improvements

Results

An average increase in turnover of 110% every year for 3 years.

A reduction in cost per conversion from £19.67 to £5.33 in 1 year.

 

HUBSPOT INBOUND MARKETING & SALES HUB

Flowers by Flourish are an online and B2B subscription flower delivery service.  StartaDesign Digital achieved amazing results with an average increase in turnover of 110% every year for 3 years. A reduction in cost per conversion from £19.67 to £5.33 in 1 year.

  • ClientFlowers by Flourish
  • CategoryHubspot, Inbound Marketing, Sales Enablement, Service Hub